PayPerPost, the company that pays me to talk about things on my blog, has come up with another $7 million in capital for their second round investment. One can only wonder what they’ll do with the money - finally get RockStartUp on TV? Pay for my airfare to PostieCon? Start more controversy? I’m betting on #3 for sure.

I was amazed to read that there are over 28,000 bloggers using PayPerPost. (I wonder if that is truly bloggers, or not BLOGS, as some of us have more than one?) No wonder it’s so hard to grab opps at times! I’d like to see them use some of the cash to market to advertisers to advertise on blogs, maybe radio or TV spots, or more trade shows. And of course, more rewards for us, the extremely loyal bloggers who have argued on their behalf and received hate email and nasty comments as a result of who we’ve chosen to align ourselves with. While PayPerPost is a company, I do take what I do VERY personally. It’s a huge part of my day, and I plan for things to continue in that vein. It’s not just a way for me to make money, it’s become part of my lifestyle! I wish the company nothing but the best, and hope that they continue to have great results.

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.