Along with new owners, the Tampa Bay Lightning have a new look! Actually, it doesn’t look that new. Color me unimpressed! I was happy with the look of the old jerseys, and don’t see why they needed to be updated. The old Lightning logo looked like this:

And the new jersey looks like this:

So, a different font, they removed the word “Lighting” from the bottom of the logo, they changed the shading on the lightning bolt. The font was changed to make it more readable from the ice, but if you’re AT the game, do you really read the logo font? Chances are, you already know the team you’re there to cheer for. The team is calling this a “modernization” of the old logo, but it looks like amateur hour to me.